Jennie, a prominent member of BLACKPINK, has been exceptionally active with new ventures and collaborations in 2024. This year has marked significant milestones in her solo career, showcasing her versatility and expanding her influence beyond the music industry.
One of the most notable developments is the launch of Jennie’s own label, ODD ATELIER, which she announced in November 2023. This label reflects her desire to foster creativity and a supportive environment for artists. Jennie has emphasized the importance of sharing new ideas and working happily, believing that this approach will create a synergy that captivates the audience.
Continuing her successful partnership with Gentle Monster, Jennie released her third collaborative eyewear collection on May 1, 2024. The new collection, teased with a playful Instagram post featuring an animated capybara, follows the successful “Jentle Home” and “Jentle Garden” collections. Jennie’s signature style and her fondness for capybaras were creatively incorporated into the campaign, generating significant buzz and excitement among fans.
Jennie has also been busy in the music scene. Her recent collaboration with Matt Champion from Brockhampton resulted in the single “Slow Motion,” released earlier this year. This collaboration showcased Jennie’s ability to blend her style with different genres, further establishing her as a versatile artist). Additionally, Jennie hinted at more music on the way, with reports of recording sessions in top studios and potential collaborations with various artists. Fans are eagerly awaiting her new solo album, which is expected to drop this summer.
Jennie’s influence in the fashion industry remains strong. She recently launched a new collection with Calvin Klein, where she serves as a global brand ambassador. This capsule collection includes casual underwear sets, denim pieces, T-shirts, and knitwear, all reflecting Jennie’s personal style.
Jennie continues to expand her global presence through various billboards, influential fashion ventures, and successful music collaborations. Her work with artists like The Weeknd and Zico has not only topped charts but also gained viral popularity, further solidifying her impact on the global music scene
Jennie’s dynamic journey in both the music and fashion industries exemplifies her multifaceted talent and relentless pursuit of new creative horizons. As she continues to innovate and collaborate, fans and industry observers alike eagerly anticipate her next moves.
For more detailed updates on Jennie’s activities and future projects, keep an eye on her official social media channels and major entertainment news platforms.
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